Search Engine Marketing- PPC Team Lead

DEPARTMENT

:

Marketing

LOCATION

:

Kochi

INTRODUCTION

OceanAir travels is the fastest growing travel & tourism agency in the UAE, as well as the top ranked online travel service provider on the leading International Online portals.

MAIN DUTIES & RESPONSIBILITIES

Job Responsibilities:

  • Good track record of SEM experience and success managing PPC campaigns across Google, Facebook and Bing
  • Strong analytical skills and experience generating SEM reports
  • Coordinating with the Media & Digital Marketing Team to understand the Campaign Requirements, deliverables and scope of work
  • Conducting analysis and generating project reports as required study of traffic channels, Analysis of KPIs, Cost, ROI, output/productivity reports etc. 
  • In-depth experience with Campaign bid management. 
  • Familiarity with A/B and multivariate experiments. 
  • Well-versed in performance marketing, conversion, and online customer acquisition
  • Budget allocation as per planning, funds managing, monitoring & ensuring ROI 
  • Up-to-date with the latest trends and best practices in search engine marketing 
  • Should be thorough with budget allocation and media planning for travel related paid advertising campaigns
  • Coordinating with internal teams and raising the requirements for projects i.e. creative, ad banners, mailers, website content or any other media related things etc.  

Key Skills:

  • Strong knowledge and experience on Google Ad words, Google Analytics, Google Webmaster, Google Tag Manager  
  • Minimum 4+ years of SEM experience managing PPC campaigns across Google and Bing.   
  • Good Track record of managing a team of PPC executives

EXPERIENCE REQUIRED

2 to 4yrs Experience

Age : 22 to 28


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